Navigating Google’s Latest Update: The Impact of Social Content on SEO

by | 14 Jan 2021 | Digital Marketing

The ever-changing landscape of search engine optimisation (SEO) is of utmost importance in the digital marketing world, especially for businesses in London. Digital marketing agencies in London, such as Softech Digital, recognise the significance of staying updated with Google’s changes. The recent SERP update has redefined the course of SEO by emphasising social content.

In this blog post, we will delve into the details of this update and discuss how brands can position themselves to thrive in this new era, where a strong social media presence plays a significant role in enhancing website authority.

Google’s Latest Update: Spotlight on Social Content

Google’s most recent update has broadened the scope of its SERPs, giving more importance to social content. This shift signifies a move away from traditional SEO factors like keywords, backlinks, and site architecture towards a more integrated approach. Social media platforms such as Twitter, Facebook, Instagram, YouTube, and TikTok now play a larger role in Google’s ranking algorithms.

Implications for DA

This evolution opens up new avenues for brands to strengthen their digital authority. A robust social media presence now greatly influences a brand’s ranking on Google. By consistently sharing engaging and relevant content on their social media platforms, brands can benefit from this update.

However, it is important to note that this change does not diminish the significance of traditional SEO factors. Google’s algorithm remains multifaceted and takes into account a variety of factors. This update simply expands the parameters of what Google considers as indications of a website’s authority.


Harnessing Authentic, User-Generated Social Content

At Softech Digital, we understand the value of authentic, user-generated content, and we incorporate this understanding into our work with clients. Our focus lies in creating genuine and engaging content that resonates with the target audience. With the latest Google update, this approach becomes even more relevant.

We combine our creative strengths with the power of user experiences to generate content that sparks interest and encourages engagement. Our content takes various formats, including native on-platform content, user-generated content (UGC), and motion content, catering to different audience preferences and platforms.

Strategies for Success in the New SEO Landscape


Integrated SEO and Social Media Strategy:

Brands need to integrate their SEO and social media strategies further, ensuring their online presence forms a cohesive ecosystem where high-quality content is shared across platforms to engage their audience. Softech Digital can help businesses in London achieve this integration.

Quality over Quantity:

The focus should be on the quality of social content rather than just the volume. Businesses should continue creating and sharing content that resonates with their audience, encouraging likes, shares, comments, and retweets.


Engagement and Interaction:

Actively engaging with the audience on social media not only strengthens social signals but also boosts a website’s authority. Softech Digital understands the importance of fostering engagement with the target audience.


Consistency is Key:

Maintaining a consistent presence on social media platforms is crucial. This helps sustain audience engagement and keeps the business top of mind. Softech Digital can assist in maintaining a consistent and effective social media presence.

“The SEO landscape is dynamic, and brands must be prepared to adapt and evolve with it.”

The increased emphasis on social content presents a great opportunity to leverage social media presence and improve a website’s authority. By integrating traditional SEO techniques with a robust social media strategy and authentic, user-generated content, businesses in London can thrive in the new digital era.

At Softech Digital, we are committed to helping our clients navigate this shift and achieve their digital marketing goals in London.